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Give a “Lift” to your Nonprofit Direct Mail Program
Guest Post from Karen Zapp Have you been struggling to acquire more donors? Has your retention rate declined? Direct mail is still the best and most reliable source of fundraising for charitable...
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How to Get More E-mail Addresses Without Being Labeled a Spammer
Without a doubt, e-mail marketing is one of the most cost-effective tools for marketing to existing customers and prospects. The challenge that most businesses and nonprofits face, however is how...
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New Business Mail Option: Every Door Direct Mail
Bulk mail without a mailing permit? Yes, it’s now possible. Postage as low as 18.3¢ apiece? Yes, that’s how the brand new Every Door Direct Mail program from the USPS works. Every Door Direct Mail...
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How to Guarantee the Lowest Postage with Every Door Direct Mail
Are you confused about the new Every Door Direct Mail program from the USPS? Are you trying to get the tantalizingly low 18.3 cent postage rate but not sure if your mailer qualifies? Then this post...
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Dear USPS: Here’s How To Get More Love from Business Mailers and Increase...
Dear USPS, We the business mailers, nonprofits and marketers are here to help you! If you help us, we’ll help you become profitable. Does this sound like a pretty good deal? If so, here are a few...
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The Latest USPS Fail, the Picture Permit Imprint Indicia
I’m sorry to report that the USPS has taken a potential benefit to business mailers and turned it into yet another bureaucratic blunder. I’m not down on the USPS, really I’m not. In fact, as a bulk...
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Details of Sweeping 2015 USPS postage rate increase
The Postal Regulatory Commission officially approved the USPS requested postage rate increases late last week, and we now have preliminary details on how much of an increase can be expected across the...
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